Becker Branded Media, a branded entertainment production division, was launched in 2004 to capitalise on the merger of the advertising and entertainment industries as old interruption-based advertising models give way to new invitation-based models.

Becker Branded Media offers marketers seven Branded Entertainment products:

1. Internet Films & Webisodes
Projects like BMW Films, Dr Martin Films, Amazon Theatre & AMEX Webisodes, Absolut Pictures, Reebok Short Film

2. Premium DVDs
Sales promotion projects like Kit Kat Cinema DVD.

3. Advertiser-Funded TV Shows
TV shows from interstitials to long format. Projects like Renault, IKEA, Cablevision and Ford/VB.

4. Brand-Funded Entertainment Events
Exclusive live sporting events or concerts. Projects like Hummer's Concert with the Black Eyed Peas.

5. Branded Entertainment Competitions
Consumers create the content. Projects like Nintendo’s Eternal Darkness Film Contest.

6. Branded mobile TV and ‘mobisodes’ for 2.5 & 3G
Projects like Verizon’s one-minute episodes of original soap operas for distribution to 3G customers.

7. Internal staff training and communications webisodes
The web is the perfect place to tell your company’s stories. Training documentaries and even your own online TV newscast are all now possible.
See www.imediaconnection.com for a great example.

"We create stories that people actively choose to interact with based on their interests, passions and values. Our branded TV shows, DVDs, Internet films, Mobile TV and events are designed to capture people's attention and create a relationship between them and a brand, an idea or a movement.

“Never before have story tellers of this caliber from the film and television industry been available to marketers to help build their brands and sell their products.”